Pokercompany.com has purchased the domain name Poker.org from National A1 Advertising for $1 million to Pokercompany.com. The seven-figure deal is believed to be the highest price ever paid for a .org domain name.
Although the $1 million price tag is impressive in the current market, it is small compared to the sale of poker.com for an estimated $25 million in 2008.
Pokercompany.com, a developer of gambling domains, is understood to own several other popular keyword domains such as Craps.net, Blackjack.org and RakeBack.org.
According to the Washington Post the sale is by far the biggest amount paid for a .org. with Engineering.org the previous highest priced sale at $198k.
There are more than 7 million .org domain registrations on the Internet, with the TLD set up originally to denote an organisation. They are usually adopted by not-for-profit organisations, although it is unlikely that this recent sale will be in the same category.